Pat Baron

A Bit About Pat

Pat is an accomplished strategist and creative leader, with a history including building some of the most effective creative work of the last couple of decades. Formerly creative lead at Red Cross Australia, HERO and McCann, Pat is an accomplished storyteller and strategic thinker that shapes public narratives and behaviour. Pat is a creative and brand lead for business, NGO and government organisations, that routinely delivers business growth, brand affinity and ROI.

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Pat has a passion for delivering provocative, inspiring and entertaining narratives and content across PR, media, digital and social platforms with his greatest successes coming in non-traditional ideas that are easier to describe by their names, than by the way they went to market. He'd never want to come across as overly confident, so he'd struggle to admit to his successes, but they are unusually strong with an Effectiveness Grand Prix at Cannes for V/Line Guilt Trips and the most awarded campaign of all-time at Cannes, for Dumb Ways to Die.

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He's also won an Effie Grand Prix, scored countless creative awards globally and had his work in showings at the London Design Museum. Add to that, an industry role as a former Board of Director at the ONE Club for Creativity and Pat has done a lot. Good news for clients, and for us, is that he's got a lot more to do too.

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